All work
Fintech
PayLink Jamaica
Building trust for a new payments brand
Client: PayLink JamaicaIndustry: FintechDuration: 12 months
The results
+3.1K
Merchant sign-ups
up
x7
Brand search volume
up
+128%
Demo requests
up
The challenge
A new fintech in a trust-sensitive category with zero brand recognition.
Our approach
- 1
Defined positioning around security and simplicity.
- 2
Produced explainer content and customer stories.
- 3
Built a thought-leadership presence for the founders.
The outcome
PayLink went from unknown to a recognised name with a steady inbound merchant pipeline.
Services used
Brand Strategy & IdentityContent & CreativeAnalytics & Growth
Positioning, education content, and LinkedIn presence established PayLink as a credible name.
Get results like these“They built our brand voice from scratch and made a young fintech feel trustworthy and established.”
Marsha Lyn
Head of Growth, PayLink Jamaica
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