All work
Tourism
Dunn's River Tours
Direct bookings that beat the OTAs
Client: Dunn's River ToursIndustry: TourismDuration: 9 months
The results
+147%
Direct bookings
up
$38K
OTA commission saved
down
+29%
Repeat guests
up
The challenge
Heavy reliance on online travel agencies eating 20%+ in commissions.
Our approach
- 1
Rebuilt the site around direct booking with seasonal offers.
- 2
Ran geo-targeted campaigns to inbound travellers.
- 3
Captured guest emails for re-marketing and reviews.
The outcome
Direct bookings more than doubled, clawing back margin from the OTAs.
Services used
Website & SEOPaid AdvertisingEmail & CRM
A booking-optimised site and seasonal campaigns shifted revenue away from commission platforms.
Get results like these“Direct bookings doubled and we're finally not handing over a fifth of every sale to the platforms.”
Karl Service
Director, Dunn's River Tours
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