Trella Marketing Consultant
All work
Restaurant
Blue Mahoe Bistro

From quiet weeknights to a 6-week waitlist

Client: Blue Mahoe BistroIndustry: RestaurantDuration: 8 months

The results

+212%
Reservations / week
up
9.4K
Instagram followers
+6.1K
$1.90
Cost per reservation
down
The challenge

Great food, empty weeknights, and a feed that hadn't been touched in months. The owners were posting at random with no plan and no results.

Our approach
  1. 1

    Rebuilt the content pillars around the chef, the dishes, and the vibe.

  2. 2

    Filmed a monthly batch of reels and behind-the-scenes content.

  3. 3

    Ran always-on local awareness + reservation ads within a 5km radius.

  4. 4

    Introduced a midweek offer promoted only to engaged followers.

The outcome

Within two months weeknight covers doubled. By month eight the bistro was running a reservation waitlist and opened a second service.

Services used

Social Media ManagementPaid AdvertisingContent & Creative

A social-first content engine and local paid ads filled tables midweek and built a reservation waitlist.

Get results like these

Trella turned our Instagram into our busiest host. We went from chasing customers to managing a waitlist.

Andre Campbell

Owner, Blue Mahoe Bistro

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