All work
Fitness
FitYard Kingston
Filling classes with a referral-fuelled funnel
Client: FitYard KingstonIndustry: FitnessDuration: 5 months
The results
+86%
New members / month
up
$4.20
Cost per trial
down
92%
Class attendance
up
The challenge
A packed schedule of half-empty classes and ad spend with nothing to show for it.
Our approach
- 1
Launched a 21-day challenge as the lead magnet.
- 2
Used member transformation content as social proof.
- 3
Built a simple trial-to-membership ad funnel.
The outcome
The challenge funnel became an evergreen acquisition channel the gym runs every quarter.
Services used
Social Media ManagementPaid Advertising
A challenge campaign plus member content cut acquisition cost and kept classes full.
Get results like these“Classes are full and our cost per new member is the lowest it's ever been. These guys get results.”
Dwayne Foster
Co-owner, FitYard Kingston
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