All work
Fashion & Retail
Irie Threads
A drop strategy that sells out in 48 hours
Client: Irie ThreadsIndustry: Fashion & RetailDuration: 6 months
The results
100%
Drop sell-through
in 48h
31%
Email revenue share
up
+44%
Return customers
up
The challenge
Beautiful product, inconsistent sales, and an email list that was never used.
Our approach
- 1
Designed a recurring 'drop' calendar with teaser content.
- 2
Built automated email flows for launches and abandoned carts.
- 3
Shot lookbook content optimised for reels and ads.
- 4
Retargeted engaged shoppers in the 72 hours around each drop.
The outcome
Drops now sell out predictably and email became the single most profitable channel.
Services used
Content & CreativeEmail & CRMPaid Advertising
We turned a boutique into a hype brand with a content + email + paid drop playbook.
Get results like these“Our drops sell out now. The email and content system they built basically prints money.”
Renee Walters
Founder, Irie Threads
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