Trella Marketing Consultant
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Email

Email isn't dead — it's your most profitable channel

Keisha Powell14 Apr 20266 min read

On social media, you're renting access to your audience — the algorithm decides who sees you. Email is the audience you actually own.

Three automated flows do most of the work: a welcome series, an abandoned-cart series, and a post-purchase series. Set them up once and they earn quietly forever.

For our retail clients, email regularly drives 25–35% of revenue from a list a fraction the size of their social following.

#Email#CRM#Retention

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